Full Marina
Management: – International Marinas will fully staff the marina
with qualified personal, prepare and monitor annual budgets, develop
the business, maintain the facility, oversee the operations and
marketing and handle all other aspects of running the business on a
daily basis. It has a proven track record of significantly
increasing operational efficiencies while enhancing customer
satisfaction.
Marina Design: – International Marinas,
under the guidelines set forth by the developer, will evaluate the
site and determine the best dock design and slip mix to maximize
potential occupancy. International Marinas will submit a complete
design including dock layout, power stations and all other services
needed to properly accommodate the vessels.
Business Development: – International Marinas's
professional marketing staff will create a complete marketing plan
for the business and serve as the sales and marketing arm of the
marina. Under the Business Development Agreement International
Marinas will be responsible for design and placement of advertising,
representing the client at boat shows, creating special events,
public relations, developing marketing campaigns and soliciting
business for the marina.
Marina Acquisitions: -- International Marinas has the
resources, depth and flexibility which enable it to acquire or joint
venture with third parties under a variety of different
circumstances.
With the depth of experience of its team, ranging from real
estate development, to multiple retail facility management it
understands and has an in depth appreciation for the unique needs,
opportunities and challenges confronting waterfront
developments.
It is that unique and comprehensive skill set which truly sets
International Marinas apart from others when it comes to joint
venturing opportunities. International Marinas can acquire and
manage marina operations that include substantial landside
operations. When it is more advantageous for the landside operations
to remain a separate entity International Marinas is very interested
in the acquisition of the marina-only side of the business.
Market Analysis: – International Marinas offers this
service to developers who would like an overview of the business
potential prior to building a marina; banks and other lending
institutions to determine if the marina can generate enough income
to cover the debt service of a loan; marina buyers or prospective
investors to evaluate the soundness of their investment. Our Market
Analysis will provide a precise overview of the current market and
any developing trends.
Start-up Management: -- International Marinas will create
a turn-key operation for a new marina business which includes:
set-up of operating procedures, first year budget and revenue
forecast, marketing plan, design and produce marketing collateral
and position marina in the marketplace. In addition, we will
assist in purchasing all necessary operating equipment and
supplies, hiring and training permanent staff, design and produce
dockage agreements and all other necessary operating forms.
Our marina opening team will have your marina fully operational on
time and on budget.
Project Management: – International Marinas will act in
the owners behalf in overseeing construction of docks, buildings,
and all other aspects of the project on a daily basis to make sure
everything is moving along on time and within budget.
Financing Assistance: – International Marinas due to its
contacts and relationships with potential lenders including banks,
institutional lenders and private sources of financing can assist
owners and developers in finding funding for new builds and
additions or capital improvements to existing facilities.
Feasibility Studies: – International Marinas provides
complete studies for evaluating the practicability of developing a
marina at a chosen site. The study includes potential market,
strengths and weaknesses of the proposed project in relation to
developing a profitable business, general conditions of the
environment and economic strength of the local and surrounding areas
and the attractiveness of the destination to the pleasure boating
market it will pursue.
Marketing Planning: – International Marinas has the
expertise and experience to develop an in-depth marketing plan for
any type of marina in any location. The plan will include a
Competitive Analysis, S.W.O. T (Strengths – Weaknesses-
Opportunities – Threats) Analysis, Objectives, Strategies, Marketing
Budget, Action Calendar, Media Plan. Positioning Statement and
U.S.P. (Unique Selling Proposition).
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